About us

Our Story

Hi, I’m Mae — and I’d love to share a little piece of my heart with you.
Lily & Mae London was born from a dream to create something meaningful — something that celebrates women in every stage of life.

For me, fashion has always been more than just clothing. It’s a reflection of who we are — our strength, our softness, our confidence, and our grace. Through Lily & Mae, I wanted to build a space where women could feel seen, inspired, and beautifully themselves.

Every piece you’ll find here is handpicked with love and intention — designed to blend timeless elegance with modern simplicity. I believe true style should feel effortless, yet empowering; refined, yet real.

But Lily & Mae London is more than a fashion brand. It’s a celebration of femininity, connection, and self-expression. When you shop with us, you’re not just buying clothes — you’re joining a community that values authenticity, strength, and the beauty of individuality.

Thank you for being part of this journey, and for allowing Lily & Mae to be part of yours.
Here’s to feeling confident, radiant, and unapologetically you — every single day.

With love,
Mae 🤍

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Born in Noosa. Worn everywhere.

I started Noosa Rise to share my love for slow living, natural beauty, and effortless style. Each piece is carefully chosen or handmade for women who value comfort, quality, and quiet confidence. Inspired by coastal days and simple joys — this is fashion that feels like home.